FOUR months after re-introducing its self contained Service Workshop, DC Cook MotorHouse has built upon its growing popularity as the number one choice for nearly-new and used vehicles in Wirral with the appointment of two Customer Care Executives.

The pilot scheme at the four acre motor retail site will ensure that DC Cook's legendary commitment to customer care will be guaranteed, from the moment you step onto its forecourt to the time you leave with your new car.

The arrival of Louise Mort and Kerry Smith to the post of Customer Care Executive is one which excites the pair. "My job is simple," said Louise. "To make sure that the customer receives the best service possible. Our appointment is an extension of the DC Cook philosophy of making the visit of any customer or prospective customer a pleasant and hassle free one."

Colleague Kerry Smith added: "The importance DC Cook place on customer care can be seen all around you when you come to the dealership. For example, the Freephone dedicated Customer Careline invites calls and views on everything from availability of cars, to queries relating to finance and promotional incentives."

Gary Sykes, General Manager of DC Cook Motorhouse stated: "Some people can find the whole process of buying a car a stressful one. The appointment of Kerry and Louise is just another example of the steps we are taking as a dealership to ensure that all of our customers leave the site happy, having experienced a stress-free purchase.

"The benefits are obvious. When a customer buys a car from this dealership, they will have a number of staff assigned to them at all stages during the purchasing process. If they merely need guidance or advice, we will do that. At the end of the day, Louise and Kerry will be an important point of contact which can only make life that little bit easier for everyone."

Under the watchful gaze of Service Manager, David Dunn, the arrival of the two Customer Care Executives is an extension of the already relaxed and 'homely' approach every customer experiences at the dealership. "It is important that our customers see everyone at DC Cook as people who they would like to deal with," said David. "I also like to think we are a happy bunch here!"

Joining Kerry and Louise this month, will be Cliff Laine who takes up the new position of Workshop Foreman. "Cliff is directly responsible for diagnosing any problems with customers cars. He will personally take the car and its owner out for a test drive to discover the problem and try to resolve it with maximum efficiency and minimum fuss," explained David.

With the support and backing of the 40 plus multi-franchise dealer network of DC Cook, the development of the MotorHouse brand is one of the main reasons behind the Group winning the prestigious QSi Used Car Retailer of the Year Award at the end of 1997.

Concluded Gary Sykes: "We have one simple promise - to provide the customer with the best possible choice in car, finance, service and warranty in the region, if not the country. If evidence were needed as to the popularity of DC Cook MotorHouse, then you only have to look at the number of happy customers leaving the premises each week."

Driving away in everything from a Mini Cooper to a BMW 7 series, customers can choose from a wide selection of 250 vehicles on site, including the best selling nearly-new Punto's, and access to an incredible stock of 4,000 vehicles throughout the DC Cook network.

Contact DC Cook MotorHouse, Chester High Road, Heswall, on 342-8581.

Converted for the new archive on 13 March 2001. Some images and formatting may have been lost in the conversion.