ARKADY CRAIGMILLAR, Unilever's flagship bakery business, sponsored National Doughnut Week in aid of Save the Children.

Last week's National Doughnut week aimed to increase consumer awareness of High Street bakeries, while at the same time raising money for Save the Children.

Lionel Blair encouraged doughnut lovers to indulge by supporting the week while helping to raise dough for kids. Dancer Lionel, who confesses to having a passion for doughnuts covered in sugar and filled with jam, says: "A doughnut is a delicious treat guaranteed to raise a smile, and by supporting National Doughnut Week for Save the Children, we can raise smiles on the faces of children everywhere."

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