A GIANT 15ft Elf on the Shelf will be popping up across the city centre this Christmas.
The Scout Elf, nicknamed 'R’Elf', will be part of a festive game organised by Liverpool BID Company.
From December 1 to 24, the Elf on the Shelf will move to different locations each night, encouraging people to find him and take a selfie.
On Saturday mornings, the Scout Elf will hunker down for the weekend, only to be relocated on Monday mornings.
Daily clues for the Scout Elf's location will be provided on the Liverpool BID Company's social media channels.
However, no hints or announcements will be made before the Scout Elf appears.
The Elf on the Shelf will adorn buildings across the city, from Old Hall Street to Hope Street and the Waterfront to Lime Street.
The global Christmas tradition of the Elf on the Shelf sees Santa’s Scout Elves visiting families each day during the festive season.
With more than 21 million Scout Elves sold since 2005 and over 8.5 million fans on social media, the brand has achieved iconic status and its Scout Elf is a top 10 holiday character across the UK and US.
Liverpool’s R’Elf is the creation of prop and puppet-maker Jenny Simmons, Liverpool BID Company, the Lumistella Company's official The Elf on the Shelf team and Rocket Licensing.
Leanne Wilks, projects officer at Liverpool BID Company, said: "Liverpool loves a spectacle so as soon as we saw the giant The Elf on the Shelf Scout Elf we just had to get involved.
"This has been months of hard work and planning behind the scenes, and we have been delighted by the enthusiasm of our partners who, when we approached them to see if they wanted a 15ft Scout Elf scaling their building for Christmas, have all jumped on board adding ideas too.
"This is going to be full of fun and joy and we want to be able to spread Christmas cheer with this larger-than-life game of hide-and-seek this December."
At the same time as The Elf on the Shelf takes place in Liverpool, it will also be appearing in Bristol.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here