A DISCOUNT supermarket in Ellesmere Port is set to celebrate its new ownership with a special weekend event.

Poundstretcher at the Port Arcades will give shoppers the chance to win free shopping every hour as part of a ‘MEGA Weekend Event’.

The retailer was purchased by the Fortress Investment Group in April 2024, Fortress also own Majestic Wine, Vagabond Wines and Punch Pubs Group in the UK.

Customers who shop in store on Friday, Saturday or Sunday (August 2,3 and 4) could win a £10 shopping voucher every hour. The lucky winners will be randomly selected using the instore radio system.

The Fortress Group have made several changes to Poundstretcher’s offering including over 800 permanent price cuts on products in the household and cleaning, DIY, health and beauty and storage ranges among others.

Over 500 big brand products from the likes of Walkers Crisps, Cadbury, Radox and Pedigree will also be available at lower prices, together with ‘Super Deals’ on big brands each month.

A new ‘customer events’ aisle has also been introduced with regular deals on household favourites.

Andy Atkinson, Poundstretcher’s new CEO said: “Under new ownership and new leadership Poundstretcher is changing fast, whilst we’re just getting started, the feedback from customers on our price cuts and new brands has been great.

“The continued cost of living crisis has been difficult for households up and down the country, so I’m pleased we’re helping our customers to save money, and I’m happy to see more and more of them shopping with us every week. To mark the start of this new journey, we’re giving away tens of thousands of pounds worth of vouchers across the country over one weekend.”

Mandy, Store Manager for the Ellesmere Port store, said: “The pace of change at Poundstretcher under new management has been terrific. Me and my team are passionate about our business and it’s great that customers have been noticing the lower prices and new brands in our store.

"We’re excited to be celebrating this new chapter with a three-day chance to win shopping voucher event and look forward to welcoming more customers into our store.”