A company providing home care services has taken on more staff at its Wirral branch as expansion plans progress.

Alcedo Care's Wirral marketing team has been strengthened with a trio of appointments.

Andrew Cara has been appointed as the company's graphic design manager, plus Regina Copado and Jialin Zhou as Digital Marketing Managers.

Andrew, from Southport, has worked in design production and Installation for almost 20 years specialising in events, exhibitions and signage before joining Alcedo.

Regina has worked in digital marketing with companies across the globe.

At Alcedo she will be tasked with developing and implementing marketing strategies for the Group. Regina, originally from Spain but currently living in Manchester,.

Jialin, who is from Wirral, previously worked in high technology and clinical research industries, joins Alcedo Care to develop its digital marketing strategies and deliver campaigns for the company’s Live-In Care division. Her aim is to increase leads and enquiries for Live-In Care from digital channels, ultimately helping to expand the division.

She said: "My immediate objective is to use my digital experience and knowledge to help grow the Live-In Care division.

"Alcedo Care has a positive culture and the leadership team provides great support, so I can already visualise ample opportunities for personal career growth at the company."

Andy Boardman, managing director at Alcedo Care, said: "With 22 branches across the North of England and Wales, and a strong portfolio of care services, it was the right time to expand our marketing team.

"With the appointment of Andy, Regina and Jialin, we can create and carry out targeted marketing campaigns that align with the company’s strategy, ultimately reaching new clients."

Award-winning Alcedo Care Group is on track to meet its target of owning and operating 30 branches across the North of England and Wales by the end of 2025.

Alongside expansion plans, the family-owned group is also on a mission to continually expand its portfolio of quality home care services with a particular emphasis on complex care, mental health, live-in care, children’s services and young person’s crisis management residential homes.