HELEN Parry has more than 20 years’ experience in the hair industry making clients look and feel special at every appointment.

Working with a talented team of eight, Helen, who is 42, believes education is a key factor in owning a successful business and she keeps an eye on new trends while building relationships in the salon.

Here, in our latest Meet The Salon Owner feature, Helen, who owns and is CEO of Helen Moore Hairdressing, tells us how important staff morale and team bonding is to the success of the salon and how grateful she is to her clients for all their support over the past two decades.

If you would like to be featured in Meet The Salon Owner, email heidi.summerfield@newsquest.co.uk

Helen has been in the hair industry for more than 20 years

Helen has been in the hair industry for more than 20 years

What’s the address of the salon?

239-241 Wallasey Village,

Wallasey,

Ch45 3LR

What’s the name of the salon?

Helen Moore Hairdressing

How many employees do you have?

My team consists of eight. We are a strong team made up of one salon coordinator, two apprentices working towards their NVQ level in the Andrew Collinge Academy, one Saturday girl and four highly experienced stylists. Each member of my team is professional and highly dedicated.

When did you open the salon?

I opened in November 2021.

Autumnal vibes

Autumnal vibes

Tell me a bit about your salon

Education is a major part of the Helen Moore Hairdressing ethos. Hairdressing is an ever-evolving profession and the team are highly experienced on current trends as well as classic hairdressing. We are constantly learning and absorbing new trends. It’s a massive achievement for Helen Moore Hairdressing to be ranked in the top three salons in Wirral as there are some amazing salons and very talented stylists. We are overjoyed to be ranked so highly.

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What do you do? What services do you provide?

We pride ourselves on the relationships that we build with our clients. Communication is crucial to stylists being able to fulfil each client’s vision. It’s not just about hair, it’s also about the extra personal touches we bring to the salon. Our clients are in a safe space and able to express themselves openly with absolutely no judgement. To see them walk out the salon beaming brings us so much pleasure.

Helen has a team of eight working in the Wallasey salon

Helen has a team of eight working in the Wallasey salon

Why did you decide to open your own salon?

I’ve worked in hairdressers since I was 15 and in Wallasey for more than 20 years. I opened Helen Moore Hairdressing in the village in November 2021 which, after Covid-19, seemed like a mad idea. The Covid pandemic made people realise how much they needed and missed their hairdresser and then with people working from home salon visits are extra special, not only for amazing hair appointments but for mental health and well-being.

What’s your hair and beauty background?

Going into our third successful year in business in the village and growing constantly in such uncertain economic times is testament to how such a successful and passionate team can grow and we don’t take one minute of it for granted. I’ve been working closely with our suppliers Kemon Northern Ireland and with their academy and being flying back and forth to deliver up to date training for the team. I’m proud to say I’m now a UK ambassador for the brand.

How did the Covid pandemic affect your business?

Covid was a terrible time for businesses but I’m always in the mindset that something positive came out of it - the support local businesses gave each other. I was lucky to be nominated as a Wirral high street hero which then led to a ‘shop safe, shop local’ campaign with Wirral Council. This was to encourage people back into our local shops, supporting small businesses in a safe way.

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Sleek blonde curls

Sleek blonde curls

What makes your business different to others in the same area/field? What sets your business apart from your competitors?

I have great pride in our community and village and it’s so lovely to be able to give back on a regular basis. I like to be able to support local charities that are close to my heart and regularly hold charity events. We’ve had charity days for Alder Hey and SANDS and have also been a drop off point for supplied for Ukraine and Turkey. I have plans to hold a Christmas drop off point for Wirral Women’s and Children’s Aid.

What’s next? What do the next few months hold for you and your salon?

My vision is for us to keep striving forward, constantly learning and developing the team. For my team’s well-being and bonding I feel it’s essential to have away days with team bonding so relationships can blossom not only inside the salon but outside and with our families as well. The salon is going from strength to strength and I’m truly blessed have such wonderful clients who have supported us for so long.