Meet the Wirral mum dressing Love Island stars in 'glam' gym wear

Jazmin Elizabeth left her job as a Pharmacy Technician in 2017 and started a meal prep and health restaurant business called Healthy Box but what she soon realised was that she couldn’t find clothes to wear in the gym that matched her love of fashion.

Jazmin, 34, said she found most high street options “boring” and wanted to be able to “dress up” when going to the gym.

Jazmin told the Globe: “I couldn’t find any gym wear that I would wear, most were drab and boring.

Mum of three Jazmin Elizabeth

“I always love to dress up and wanted gym wear to reflect that with added support to enhance my curves but be comfortable and of the best quality.” 

Jazmin began putting together ideas and getting samples in styles she wanted to wear, including “booty boost” a gym legging that sculpts your figure.  

Jazmin added: “I’ve created gym wear that I love personally and that I wear myself every single day.

“Our signature scrunch bum sets are so popular that we now have 11 signature sets in a variety of colours, with sizes from 8-16.”

Jazmin Elizabeth designs

Jazmin said the aim of her brand is to champion women by making them feel “confident, sexy and strong” and hopes to create an army of women who support each other.

Since creating the brand, Jazmin has used her brand's social media accounts to connect with influencers and celebrities to wear her brand.

Jazmin Elizabeth horse riding

From TOWIE’s Yazmin Oukhellou, to Love Island’s Hannah Elizabeth, model Danielle Lloyd, Celebs Go Datings’ Nikita Jasmine, Ex on The Beach’s Rebecca Edwards, Geordie Shore’s Zahida Allen and Charlotte Dawson, Jazmin has formed friendships with a range of celebrities who have come together through Instagram.

Jazmin has since created an Ambassador Army, where she’s enlisted a selection of empowering, supportive personal trainers and yoga instructors from across the North West to showcase her gym wear and accessories.

A variety of professionals from weight lifters, to personal trainers, to yoga instructors show how the items are being used so that everyone can relate to different body types and how Jazmin Elizabeth can be worn for any occasion.

The Ambassador Army helps to motivate women who want to work out to feel and look great whilst becoming a healthier version of themselves.

Jazmin said: “Our Ambassador Army is made up of encouraging personal trainers, coaches, yoga instructors, and wellbeing teachers to inspire women to feel proud of their bodies, confident in them, and to enhance their natural shape with the help of our Jazmin Elizabeth sets.”