CUSTOMERS buying fruit or vegetables from Tesco stores across Wirral or online are helping support children living in food insecurity.

From today until Sunday (April 3), the supermarket giant will donate when customers top up their trollies with healthy fruit and vegetables in store or online at Tesco.com during the supermarket’s Buy One to Help a Child event.

The cash donated from sales of all types of fruit and vegetables will enable its food redistribution charity partner FareShare to help thousands of children's charities across the UK who rely on regular donations to help families and young people in communities get the food and help they need.

Last summer, the Tesco Buy One to Help a Child event saw customers fully supporting the campaign by buying armfuls of avocados and apples and bags of broccoli and bananas, amongst many other family favourites, every time they shopped.

FareShare received the equivalent of more than three million meals’ worth of food, which has been redistributed to frontline charities and community groups working with children - handing out food parcels to families, sending snacks to holiday clubs and breakfast clubs and giving ingredients to community kitchens.

In Wirral, the campaign saw 22,406 meals-worth of food donated supporting 32 frontline charities working with children and families.

Buy One to Help a Child is just one of Tesco's community programmes helping to build stronger communities across the UK.

Ann Dobie, development manager at FareShare Merseyside said: "The Tesco Buy One to Help a Child campaign makes such a difference to us because it helps us to support children and families in Wirral during the school holidays.

"So many of the children that we provide food for would normally rely on free school meals during term-time but they do not get access to this support during the holidays.

"Supporting the needs of children early in their life is very important to FareShare as we see what a difference access to healthy food can make in young peoples' lives."

Jason Tarry, Tesco UK and ROI's chief executive, said: "Every time Tesco customers put a piece of fruit in their basket until Sunday, April 3 Tesco will make a donation to FareShare, giving a little extra help to support them in their vital work, ensuring even more children can enjoy healthy and nutritious food."

Tesco is a member of the Child Poverty Task Force, formed by Marcus Rashford, and continues to support his campaign for free school meals for every child that needs them, at any time.